Marketing Automation and Email Marketing Presentation
Product Management as CEO Training
What is a Great Product Manager ?
You have to be good at…
• Road mapping
• Prioritizing feature list (and Prioritizing decisions)
• Use of Engineering mandates wisely, since you have very few shots
• Calibrate your predictive skills and metric abilities
• Talk in different languages when talking to engineers, business people
• A good sense in understanding of the customer
• Understanding all of the features
• Understanding revenues & Profit & Loss(P&L key metric in PM performance)
• Understanding ALL the pieces
If you can be a product manager, you can acquire the experience of acting as a CEO. The skills gained in product roadmapping, prioritizing tasks, interoffice communications, customer understanding, and product marketing are absolute necessities for being an effective enterprise lead.
Being a product manager is a demanding and high profile job. Individuals should make sure they’re up to the challenge. Here’s why product management as CEO training makes sense:
Marrisa Mayer is Engineer turned Product Manager turned CEO
Good Product Managers
- Good product managers are extremely detail focused throughout the full product development lifecycle. You should be able to identify and resolve inconsistencies in features/applications you are defining and participate in the entire development process. Leading a quality product to release may require hundreds and hundreds of minor adjustments, clarification and decisions to get to that highly polished state of a truly great user experience.
- Good product managers command strong leadership of the build & release & feedback & iterate process. Putting a qualitative and quantitative feedback system in place that actively monitors all systems and uses signals to inform future decision, and is adaptable and willing to quickly change thinking & approach when data indicates the reality is contrary to a hypothesis.
Social Gaming DAU/MAU ~ Measures your Game Design
Social Gaming Ghost Town ~ How engaged are your players?
When building a social game you need to make sure your DAU/MAU metrics measure up if you want a successful or sustainable game. You get it wrong and you will have to put a screen of death up, saying that your game has been removed. DAU/MAU needs to be correct before… heavily investing into marketing.
DAU = Daily Active Users MAU = Monthly Active Users DAU/MAU = Engagement
- DAU/MAU measures the people that come to your application everyday. If your DAU/MAU is .2 (or 20%) then 20% of your total users are coming to your application everyday.
- DAU/MAU is a great measure of game design quality. It shows how engaging your game is or how addicting. The more often a player return to your game the more likely they are to spend.
- Try to achieve 20%+ is a good rule of thumb for a sustainable free social game. 20%+ shows strong user retention and monetization. Getting 20%+ is easier said then done though. The top games get 15% to 30%.
- Your game being fun is not good enough. The application market is saturated. There are 100+ fun games. If I played your game yesterday. There should be specific reasons that I feel obligated to play your game today and tomorrow.
- Create your social game so players want to visit your game everyday. The quality or virality needs to made into the game design start from 1 day. Game design should be high quality. You should ask yourself “why will people come back to this game everyday?” in the very early stages of application development.
Kixeye’s Recruiting PR Video
Facebook app developer Kixeye has created one of the most creative and funniest recruitment videos (at least in the social gaming) … called “The Interview”
4 games companies are compared and Kixeye tries to show why they are the best. There is alot of Easter eggs so you might need to watch this video a few times.
More…
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