Content Marketing vs. Direct Response Marketing: How to Do Both Better
The trouble with most copywriters is that…they don’t think in terms of selling. – David Ogilvy
In a gloriously 1970s video directed at direct response writers, the Father of Modern Advertising (and Don Draper inspiration), David Ogilvy pleads for direct response marketers to teach their “general advertiser” brethren how to write ads.
As you can see, he’s very direct about his feelings on the matter.
Better Business Writing: Ogilvy and Rolls-Royce
The advertisement above is arguably one of the most famous in American history.
At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.
This combination of 18 words that could have been typed out by a monkey on a keyboard catapulted Rolls-Royce sales to the moon and made it one of the best-known cars of the late 20th century.
Will Parllay Pull Off an All-in-One Content Marketing Hub?
Right now, a social media “guru” in Colorado is using Buffer to schedule in posts across Facebook, Twitter and LinkedIn. A digital marketer working for the same creative agency in NYC just revised another client’s content strategy using social media insights from Brandwatch. And his client-side analog, the brand VP, just told an associate marketer to rework the current content marketing channels, powered by Percolate. And me? I’m writing this blog post in WordPress.
Want to know the 4 ingredients for virality?
When talking about something as sensational as viral marketing, it’s easy to exaggerate, embellish, extrapolate — and miss the forest for the trees.
What if I told you that, at the end of the day, creating viral marketing isn’t as much about science as it is about knowing the rules of play?
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10 Ways Content Marketing Changes in 2015
Content is still king, and not in the Game of Thrones sense. No one is going to usurp it anytime soon. In fact, content is arguably more valuable than ever before.
4 Ways NewsCred’s “Newsroom for Brands” Affects Content Marketing
Since forever ago, The Associated Press has been all things newswire. It is global, indomitable, and completely ubiquitous. The style guide of the same name is the de facto guide for English-language journalism (with Chicago coming in at a close second). AP Newsire is also a vendor of app platforms and, perhaps most importantly, a distributor of other newspapers.
But NewsCred, an NYC newswire startup that raised over $25 million in its Series C, thinks it can beat AP at its own distribution game.
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inPowered and The Long War on Clickbait
You’re probably getting tired of seeing all those Upworthy-style headlines by now. So were newspaper readers in the 19th century.
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LinkedIn and Lynda: What It Means for Marketing
Back in early April, LinkedIn (which is worth approximately $30 billion) acquired Lynda for $1.5 billion. It was the largest acquisition in LinkedIn’s 12-year history (which includes 15 acquisitions). The move was arguably one of the most talked about acquisitions in the past 10 years, almost as sensational as Facebook’s valuation and acquisition of Instagram back in 2012.
Act-On Automates Marketing Automation
About a month ago, Act-On, a startup-to-midmarket solution, put out a potentially game-changing marketing automation product into a market already dominated by the likes of Eloqua, Marketo, Pardot, and Hubspot. No, it wasn’t another powerful, customizable SaaS. In fact — it was just a Google Chrome add-on.
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The Sphinx’s Riddle: Tracking and Attributing Sales to Content
The function of content marketing is very simple. Useful content aimed at a target audience leads to reads, which leads to shares and linkbacks, which leads to improved ranking, which means more traffic and sales. Simple. Yet tracking the role of content marketing in demand generation and attributing it so sales is anything but simple.
If you want to break through to real profits online, you need some serious firepower.
For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC &
Hewlett Packard paid thousands of dollars per hour for, FREE.
- The step by step guide to monster traffic generation
- The how-to guide for increasing conversions on your website
- 7 Cashflow killers your analytics tools are hiding from you
