About Alp
Marketing is a system before it is a campaign.
ALP100 brings product thinking, automation practice and measurement discipline into the same conversation.
Alp Mimaroglu
Alp writes about the practical decisions behind marketing automation, email, content, product and growth. The work is grounded in a simple idea: a useful system should make ownership clearer and decisions better.
The ALP100 collection includes operating guides, case-driven essays and observations about leaders and technology. Across each subject, the focus stays on evidence, customer behavior and the handoffs that determine whether strategy survives contact with reality.