I AM PLAYR is a creative facebook soccer application by We R Interactive. The game was released back in November  2010 and has 1,300,000 MAU and 140,000 DAU.   

Why I AM PLAYR is very unique & original

• full-motion video story sequences, story clips are seen from a 1st person POV (from the eyes of the person there), throughout the game. At the end of some clips you are given a alternative decision to make that affects the story. This is clearly the best part of the game.
• Quality of video production is impressive & entertaining and acting is believable.

I AM PLAYR Is one of the 1st games I've seen since 2008 years in social gaming that is quite different from all the other games. The game unravels through a combination of full-motion video story sequences, first-person training minigames and text-based matches including occasional first-person attempts on goal. The setting and story of the game is fictional English soccer team in River Park F.C.  

Why I AM PLAYR has strong game production

1. Stands out in the saturated facebook app market. If your too similar to others apps or have weak design you die fast.
2. Hard to copy or clone 

• full motion video sequences takes time
• full motion video hasn't been done at really any social gaming studios
• money and considerable manpower to produce

3. Strong user retention - unlike most other soccer games produced that are produced and quickly die once hitting the market I AM PLAYR has done a very good job at user retention.
4. We R Interactive has only a 1 application company so far, so they don't have the luxury of "cross-marketing" like big social gaming companies

How engaging is I AM PLAYR?
Currently has 11.8% DAU / MAU. The more engaged a user is in your game, the more likely they are to spend. A user who comes in and plays your game everyday is much more likely to get to that point where they open their wallet.  If you have very good game design, players will keep coming back. Also, note there is no metric to measure how fun a game is other then qualitatively. 

How does it work?

• Using Credits " Gold Coins" to bypass training drills (buy match fitness)
  
• Buy Virtual Gear all Nike & Swift (We R Interactive should have a deal with Nike & Swift)
• Buying Energy all "Redbull," Energy slowly regenerates or you can buy.  (brand partnership redbull) 

• Applifier is used for cross-promotion with other companies games - in the header
  

Notes

• Localization - on on languages with high with soccer popularity (Turkish, Spanish, Portuguese)

Upcoming
We R Interactive is coming with 2 more application. I'd be curious to see if they have the same production route with motion video storytelling.

1. I am Star
   
2. Lyroke "beat the music video"